Wells Fargo Advisors announced its 2025 compensation plan for advisors, emphasizing stability while introducing incremental changes aimed at growth. AdvisorHub reports that, under the new plan, most advisors will experience minimal change to their pay structure, with the potential for increased compensation if they continue growing their practices. That said, Wells raised the minimum asset threshold for the "small household" category, doubling it to $250,000. Accounts under this limit will continue to yield a flat 10 percent payout, with exceptions for multi-generational accounts related to
high-net-worth clients, which will pay 30 percent of revenue. Additionally, advisors now must generate at least $330,000 in annual revenue to avoid discounted pay, up from the previous $300,000 threshold.

According to AdvisorHub, there is flexibility for higher earners. Advisors who achieve $4 million in net new assets over two years—up from the current $2 million annually—can qualify for a consistent 50 percent payout rate, provided they meet other criteria, such as a minimum annual revenue of $2 million for individuals or team averages of $800,000 per advisor.

Financial Advisor Transitions consults advisors nationwide to explore employment transition options and to preserve and protect their practice in any transition that they make.