Top 10 Robo-Advisors Ranked by Assets Under Management

August 16th, 2024, 10:45 AM

As reported by Barron's, robo-advisors have revolutionized the investment landscape, evolving from simple automated portfolio managers to full-service platforms offering features like human advisor access, tax-loss harvesting, and cash management. Below is a list of the top 10 robo-advisors, ranked by their assets under management (AUM).

Vanguard Robo-Advisors

AUM: $206.6 billion
Individual Clients: 1.1 million

Vanguard offers two robo-advisors: the fully automated Vanguard Digital Advisor and the hybrid Personal Advisor Services, which includes human advisor access. The Digital Advisor requires a $3,000 minimum, while Personal Advisor Services has a $50,000 minimum. Fees are 0.15 percent and 0.30 percent of AUM, respectively.

Schwab Intelligent Portfolios

AUM: $65.8 billion
Individual Clients: 262,000

Schwab offers two options: the fee-free Schwab Intelligent Portfolio and Schwab Intelligent Portfolio Premium, which adds access to certified financial planners for a $30 monthly subscription and a $300 one-time planning fee. Minimum investments are $5,000 for the basic service and $25,000 for the Premium.

Betterment

AUM: $26.8 billion
Individual Clients: 615,000

Betterment provides a pure robo option (Betterment Digital) and a hybrid option (Betterment Premium). Betterment Digital has no minimum investment and charges a 0.25 percent AUM fee. Premium clients need $100,000 to get started and pay a 0.40 percent AUM fee.

Wealthfront

AUM: $21.4 billion
Individual Clients: 307,000

Wealthfront offers an all-digital platform, which includes a comprehensive online financial planning tool. With a $500 minimum investment, Wealthfront charges a 0.25 percent AUM fee.

Personal Capital Advisors

AUM: $16.1 billion
Individual Clients: 26,000

Personal Capital Advisors, now part of Empower Retirement, offers a hybrid robo-advisory service with a unique equal sector weighting strategy. The service requires a $100,000 minimum and charges a 0.89 percent AUM fee, with lower costs for larger accounts.

Blooom

AUM: $5.0 billion
Individual Clients: 24,000

Blooom specializes in managing retirement accounts. It offers a range of services, from portfolio analysis to personalized allocation recommendations, with fees ranging from $45 to $250 per year. 

Acorns

AUM: $4.7 billion
Individual Clients: 4.4 million

Acorns started as a spare change investment app and now offers multiple monthly subscription-based plans, starting at $1. There is no minimum balance, and users can begin investing with as little as $5.

M1 Finance

AUM: $3.9 billion
Individual Clients: 9,000

M1 Finance offers over 80 pre-made investment portfolios and allows for custom portfolios, functioning similarly to a robo-advisor. The platform has no or low fees, depending on the account balance, with a minimum deposit of $100.

FutureAdvisor by BlackRock

AUM: $1.8 billion
Individual Clients: 24,000

Acquired by BlackRock in 2015, FutureAdvisor offers portfolio management for investments in Fidelity or TD Ameritrade accounts. The Premium service requires a $5,000 minimum and charges a 0.50 percent AUM fee.

SigFig

AUM: $1.42 billion
Individual Clients: 27,000

SigFig manages investments held in TD Ameritrade, Charles Schwab, or Fidelity accounts. The platform has a $2,000 minimum, with no management fee on the first $10,000 and a 0.25 percent AUM fee thereafter.

Financial Advisor Transitions consults advisors nationwide to explore employment transition options and to preserve and protect their practice in any transition that they make.

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Blog

Top 10 Robo-Advisors Ranked by Assets Under Management

August 16th, 2024, 10:45 AM

As reported by Barron's, robo-advisors have revolutionized the investment landscape, evolving from simple automated portfolio managers to full-service platforms offering features like human advisor access, tax-loss harvesting, and cash management. Below is a list of the top 10 robo-advisors, ranked by their assets under management (AUM).

Vanguard Robo-Advisors

AUM: $206.6 billion
Individual Clients: 1.1 million

Vanguard offers two robo-advisors: the fully automated Vanguard Digital Advisor and the hybrid Personal Advisor Services, which includes human advisor access. The Digital Advisor requires a $3,000 minimum, while Personal Advisor Services has a $50,000 minimum. Fees are 0.15 percent and 0.30 percent of AUM, respectively.

Schwab Intelligent Portfolios

AUM: $65.8 billion
Individual Clients: 262,000

Schwab offers two options: the fee-free Schwab Intelligent Portfolio and Schwab Intelligent Portfolio Premium, which adds access to certified financial planners for a $30 monthly subscription and a $300 one-time planning fee. Minimum investments are $5,000 for the basic service and $25,000 for the Premium.

Betterment

AUM: $26.8 billion
Individual Clients: 615,000

Betterment provides a pure robo option (Betterment Digital) and a hybrid option (Betterment Premium). Betterment Digital has no minimum investment and charges a 0.25 percent AUM fee. Premium clients need $100,000 to get started and pay a 0.40 percent AUM fee.

Wealthfront

AUM: $21.4 billion
Individual Clients: 307,000

Wealthfront offers an all-digital platform, which includes a comprehensive online financial planning tool. With a $500 minimum investment, Wealthfront charges a 0.25 percent AUM fee.

Personal Capital Advisors

AUM: $16.1 billion
Individual Clients: 26,000

Personal Capital Advisors, now part of Empower Retirement, offers a hybrid robo-advisory service with a unique equal sector weighting strategy. The service requires a $100,000 minimum and charges a 0.89 percent AUM fee, with lower costs for larger accounts.

Blooom

AUM: $5.0 billion
Individual Clients: 24,000

Blooom specializes in managing retirement accounts. It offers a range of services, from portfolio analysis to personalized allocation recommendations, with fees ranging from $45 to $250 per year. 

Acorns

AUM: $4.7 billion
Individual Clients: 4.4 million

Acorns started as a spare change investment app and now offers multiple monthly subscription-based plans, starting at $1. There is no minimum balance, and users can begin investing with as little as $5.

M1 Finance

AUM: $3.9 billion
Individual Clients: 9,000

M1 Finance offers over 80 pre-made investment portfolios and allows for custom portfolios, functioning similarly to a robo-advisor. The platform has no or low fees, depending on the account balance, with a minimum deposit of $100.

FutureAdvisor by BlackRock

AUM: $1.8 billion
Individual Clients: 24,000

Acquired by BlackRock in 2015, FutureAdvisor offers portfolio management for investments in Fidelity or TD Ameritrade accounts. The Premium service requires a $5,000 minimum and charges a 0.50 percent AUM fee.

SigFig

AUM: $1.42 billion
Individual Clients: 27,000

SigFig manages investments held in TD Ameritrade, Charles Schwab, or Fidelity accounts. The platform has a $2,000 minimum, with no management fee on the first $10,000 and a 0.25 percent AUM fee thereafter.

Financial Advisor Transitions consults advisors nationwide to explore employment transition options and to preserve and protect their practice in any transition that they make.

Return to All