InvestmentNews reports that Morgan Stanley plans to explore how technology from OpenAI could enhance insights from financial advisors' notes or improve follow-up client communications. Morgan Stanley will use GPT-4, the latest text generation artificial intelligence version, to create an internal-facing chatbot.
Morgan Stanley advisors and their teams will access the chatbot to ask questions. The chatbot will generate plain-English answers exclusively from Morgan Stanley's proprietary content library, including investment strategies, market research and commentary, and analyst insights.
The OpenAI adds to Morgan Stanley's existing capabilities, Next Best Action. Next Best Action, deliver custom messages to clients and prospects. Morgan Stanley has also implemented Genome, another proprietary software, to personalize client communications in its self-directed and workplace channels.
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