According to AdvisorHub, JPMorgan Chase's Personal Advisors program will fully open the program to the public by the end of this year. J.P. Morgan piloted the program last year for customers with at least $25,000 to invest.

The call center will open with around 300 salaried advisors who serve largely mass affluent customers by phone and video. Fees for the program will include an annual, asset-based advisory fee of 0.60 percent for accounts with under $250,000; 0.50 percent for accounts of $250,000 to $1 million; and 0.40 percent for accounts above $1 million, according to a Form ADV filing.

Customers of the program are required to have a financial plan, and investments include mutual funds and exchange-traded funds. The fund options menu will include some low-cost third-party funds as well as J.P. Morgan proprietary products.

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