Client events typically range from small and relatively brief gatherings to large multi-day conferences, playing important tactical roles, such as providing financial insights, highlighting the advisor's expertise, or simply having communal fun. According to WealthManagement.com, spring is the perfect time for nurturing and renewing client connections, with in-person events in a relaxed atmosphere.
Here are seven strategies to ensure a well-executed client event.
1. Identify Your Target Audience
- Use your understanding of clients and prospects to help you select the appropriate audience.
2. Set a Budget
- Identify how must you want to spend on the event, including expenses for a venue, equipment rentals, and catering.
3. Give Yourself Plenty of Time
- Set aside plenty of time to prepare for the event. Also, use resources such as budgeting software, a detailed schedule for the event that includes key speakers, presentations, and activities, and an event timeline.
4. Develop Invites & Send Them Out Early
- Design the invitations to the event with the appropriate branding and messaging to attract attendees. Invite clients to register for the event as early as possible and consistently send reminders to encourage latecomers.
5. Pay Attention to Details
- Make sure that your brand and signs are well-positioned. Consider tying gifts or party favors into the theme. This will remind guests of the event. Details matter, even the small ones.
6. Manage Logistics
- Coordinate all aspects of the event, including catering, audio/visual equipment, transportation, and other details.
7. Follow Up After The Event
- Reach out to attendees to gather feedback and maintain relationships, and use the insights gained to improve future events.
By following those seven strategies, wealth management professionals can create successful client events that help them build and strengthen relationships with their clients.
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