Goldman Sachs has revamped its approach to serving ultra-wealthy clients by merging its Ayco and Private Wealth Management family office service offerings. According to InvestmentNews, the integration is designed to create an advisor-led, family office solution.
InvestmentNews also reports that the new service offering includes two distinct components. The first is "Family Office Solutions." This option allows clients to access specific services à la carte, either on an as-needed or continuous basis. By leveraging fintech solutions, Family Office Solutions aims to provide a modern and digital approach to wealth management.
The second component is "The Private Family Office", which offers full-service family office capabilities under the Goldman Sachs Ayco umbrella.
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