Edward D. Jones & Co. has entered into a strategic partnership with U.S. Bank to enhance its banking product offerings for its eight million customers. AdvisorHub reports that the collaboration is set to launch in late 2025, and will allow Edward Jones' 19,500 advisors to offer clients co-branded U.S. Bank checking accounts and enhanced credit cards.

The new products aim to provide Edward Jones advisors with greater insights into client spending and cash flow needs, enabling them to deliver a more integrated financial experience. According to David Chubak, head of branch development at Edward Jones, the strengthened saving, spending, and borrowing options will allow the firm to serve its clients more comprehensively.

AdvisorHub observes that cross-selling banking products to wealth management clients has been a longstanding strategy among Edward Jones' Wall Street competitors, as it can significantly boost earnings and deepen client relationships.

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