Edward D. Jones & Co. has claimed the top spot in the industry for the number of Certified Financial Planner (CFP) designations among its advisors. According to AdvisorHub, the firm recently announced that nearly 5,000 of its 20,000 advisors have earned the CFP credential, surpassing competitors such as Fidelity Investments and Charles Schwab. AdvisorHub also reports that this is the second consecutive year that Edward Jones has added over 1,000 CFPs to its roster.
Edward Jones' emphasis on CFP certifications aligns with its broader strategy to attract high-net-worth clients and compete with Wall Street's elite firms. The company has expanded its offerings beyond traditional mutual funds, introducing banking and planning services tailored to affluent investors.
Financial Advisor Transitions consults advisors nationwide to explore employment transition options and to preserve and protect their practice in any transition that they make.