Edward Jones is introducing a new private client service tailored exclusively for high-net-worth individuals in the United States. The program, called Edward Jones Generations, will launch for select clients in the second quarter of this year, with a broader rollout planned through 2026.
As reported by Barron's, Edward Jones has expanded its focus to attract high-net-worth clients, with Generations representing the firm's latest strategic initiative. The program offers specialized financial planning and investment management for clients with at least $10 million in investable assets.
David Chubak, head of Edward Jones' U.S. Business Unit and Branch Development, highlighted the distinct needs of these clients. "Our 9 million clients include high-net-worth individuals, and we know they have very unique needs," Chubak said. "Our goal is to help them and their families balance their lifestyle, legacy, and long-term impact for generations to come."
To provide comprehensive financial guidance, Edward Jones has partnered with Ernst & Young and the law firm Husch Blackwell. These collaborations will enable the firm's financial advisors to address complex tax and legal matters, including:
- Cash flow analysis
- Trust and estate planning
- Philanthropic strategies
- Business owner planning (including estate documents and tax preparation)
The Generations program will also facilitate third-party referrals for services such as real estate planning, family governance, succession planning, and executive health screenings.
In addition to the Generations program, Edward Jones has been enhancing its product offerings for affluent clients. The firm has introduced alternative investments, including private equity, private credit, and private real estate. Barron's also reports that Edward Jones has developed proactive tax strategies, expanded philanthropic opportunities, and created customizable cash management solutions.
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